The Strategic Value Gap is the difference between a business's current strategic potential value and the degree to which that potential is understood by customers, investors, acquirers and employees; whose decisions influence its future.
The ability to see and understand how to bridge the strategic value gap unlocks exponential growth and value; ultimately enabling a business to deliver on its vision and strategy; growing revenue in the strategic way needed and raising the perception of its strategic value as a partner, an investment or an acquisition.
We believe our expertise sits in understanding what could cause or has caused the gap and how we can help leaders to minimise it or close it.
If you would like a copy of the full report please email mark@thecraft.co.uk
Every successful business eventually outgrows what made it successful. This Paper presents a case for why leaders must be confident in developing the future market position of their business; to enable next phase growth.
Most businesses don't become less capable as they grow. They become less coherent. This paper presents the case for why strategic coherence is the responsibility of the leadership and what they can do about it.
Most business leaders spend years building a successful company and only months preparing it for sale. This paper presents a case for why market positioning should be considered years before an exit.
Proving we can do it for ourselves; here’s a short intro into what we are, what we do and how we help businesses.
Brand strategists and communication specialists bring positioning to life. The business leaders determine it.
Organisations grow, they develop new strengths, new capabilities and ways to solve customer problems. Fuelling the next phase of growth and change in market positioning.
Most businesses don't wake up one morning needing a new market position. It happens gradually. Read to find out, why, the challenges and what to do about it.
Every successful business eventually reaches a point where growth demands more than doing more of the same. Read to find out, what questions should leadership ask at these moments.
Businesses rarely stand still. Markets change, customers change. Leaders must recognise when its time to evolve. Read to find out more, what the seven signals are that signify the time to evolve the business.
Every business we work with is different, each leadership team we collaborate with is unique. What we provide is the robust and proven process that enables decisions to be made, action to be taken, and makes the future seem more certain.
The Craft Eagle Tower Montpellier Drive Cheltenham GL50 1TA United Kingdom
